Amma 2020

 BEST USE OF DATA &
PERFORMANCE MARKETING

This award rewards a campaign that:

  • effectively used digital tools to measure and evaluate the achievement of communication goals
  • demonstrably used partial measurements and evaluations to adapt the campaign along the way (example: re-marketing; data driven,…)
  • can demonstrate a tangible result in terms of activation or interaction with targets or in traffic generation.

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HYBRID AGENCY

AVA: Performant Webshops

HAVAS

Burger King: Store Visit

IPROSPECT

Estee Lauder: Black Friday

SPACE

FCA: The Counter Culture

PHD

Telenet; Not just another Algorithm